If your goal is to build dollar store profit, then one of the critical tactics you must employ is to develop the W-O-W factor in your store. Your dollar store business must stand above the crowd. Your store must be warm and welcoming. The products you carry must meet the needs and wants of your shoppers. There must be occasional surprise products that just seem way too valuable to be sold in a dollar store. If you’d like to learn more about creating the W-O-W factor in your store, then read on. In this article I present 5 powerful tips to add the W-O-W factor to your dollar store business.
TIP #1- Add a few products that shoppers can’t believe would be sold in a dollar store business as a starting point. This is a quick and easy tactic to implement when you know where to buy your products at pennies on the dollar. Check out closeout and liquidation companies to discover the deals they have just waiting. Then watch as your dollar store profit soars.
TIP #2 – Purchase and display large quantities of products when you have the opportunity to purchase at deep discounts. Once again it is closeout and liquidation companies to the rescue. Many suppliers of dollar store general merchandise also conduct weekly or monthly sales as well. Don’t forget to look while visiting industry trade shows. Combine these sources and the potential supply of products is almost unlimited.
TIP #3 – Use attention-grabbing signs in your store. Once the products have arrived, don’t forget the signs. Handwritten signs are a thing of the past. Be sure to create your in-store signage using a printer. You have only a matter of seconds to capture shopper attention. Informative, easy to read signs are the answer. You’ll be amazed as sales grow and higher dollar store profit is right behind the sales growth you see in your dollar store business.
TIP #4 â Continue to bring in new high-demand products into your dollar store business. Surprise shoppers by adding one or two new items to every product order that comes through the doors of your dollar store. Even if the items are a one-time purchase, they will stir interest and excitement for your shoppers. That interest and excitement will translate into dollar store profit as time passes.
TIP #5 – Schedule your dollar store business freight to arrive on set days throughout the week. Customers will hurriedly enter your store just to see what hot new gems you’ve added. They’ll also grab the core products you routinely carry while they are in the store. Once again sales and dollar store profit are on the upswing using this tactic.
To your dollar store success!